As someone who grew up near the ocean, the beach has always been my "happy" place where I go to have fun and chillax. After my first trip to Hawaii, Oahu, in 11/16, where I blew out my flip flops getting off the plane and found a great new pair along with a cooler to keep our beer cold watching surfing on North Shore, that prompted me to launch an online store with a beach / ocean focus in 6/17.
BeachNecessities.com forges the online shopping experience for the $15B+ US beach goods market with a focus on sustainability, both in the products we carry as well as protecting the health of the ocean, and the human race, given the impacts from climate change and ocean plastics. While many people equate the beach with the ocean, for others this could be a favorite lake, pond or river so we define beach as any place you can dig your toes in some sand, go for a swim and just enjoy yourself.
Knowing that water covers ~71% of the earth's surface, learning more about this magnificent resource and how we can sustain it given it sustains us makes sense, especially as global population growth continues. And that population growth combined with the effects of climate change will strain the beaches, ocean, lakes, ponds and rivers so here are some things we can do to minimize our impact.
It's our intention to ensure that the beaches and ocean where our products are used will be there for future generations to enjoy. To facilitate this, we have recently joined 1% for the Planet, founded by Yvon Chouinard of Patagonia fame, which commits us to investing 1% of our annual revenues to environmental non-profits which for us will be beach, ocean, lake, pond and river focused.
- American Shore and Beach Preservation Association
- Center for the Blue Economy
- Gulf of Maine Research Institute
- Lonely Whale
- Monterey Bay Aquarium Research Institute
- Ocean Health Index
- Scripps Institution of Oceanography
- The Ocean Project
- Woods Hole Oceanographic Institution
because we fundamentally believe what's good for business and what's good for society are not mutually exclusive. Our belief is that given the choice, people prefer to do business with companies that exceed their expectations so our goal is to establish that as a guiding principle from the start. While we won't always be able to exceed expectations, establishing that as our goal will ensure we do that more often than not and that behavior will reinforce itself benefiting the beaches and ocean we all care about.
If you care to share your thoughts or any constructive feedback,
please email beaches@BeachNecessities.com.