As someone who grew up near the ocean, the beach has always been where I go to have fun and chillax. After my first trip to Hawaii, Oahu, in 11/16, where I blew out my flip flops getting off the plane and found a great new pair along with a cooler to keep our beer cold while watching surfing on North Shore, that prompted me to launch an online store with a beach and ocean focus in 6/17.
BeachNecessities.com forges the online shopping experience for the $15B+ US beach goods market with a focus on sustainability, both in the products we carry as well as protecting the health of the ocean, and the human race, given the impacts from climate change, overfishing and plastic waste. While many people equate the beach with the ocean, for others this could be a favorite lake, pond or river so we define beach as any place you can dig your toes in some sand, go for a swim and just enjoy yourself.
It's our intention to ensure that the beaches and ocean, where our products are used, will be there for future generations to enjoy. To enable this, we are a member of 1% for the Planet, , founded by Yvon Chouinard of Patagonia, which commits us to investing 1%+ of our annual revenues in environmental non-profits which for us are beach, ocean, lake, pond and river focused (examples below).
- American Shore and Beach Preservation Association
- Center for the Blue Economy
- Gulf of Maine Research Institute
- Lonely Whale
- Monterey Bay Aquarium Research Institute
- Ocean Health Index
- Scripps Institution of Oceanography
- The Ocean Project
- Woods Hole Oceanographic Institution
As water covers ~71% of the earth's surface, learning more about this magnificent resource and how we can sustain it, given it sustains us, makes sense, especially as global population growth continues. And that population growth combined with the effects of climate change, overfishing and plastic pollution is already stressing the world's beaches, ocean, lakes, ponds and rivers. Lewis Pugh, UN Patron of the Ocean, is doing everything he can, and then some, to raise awareness of the issues facing the ocean and humankind.
We fundamentally believe what's good for business and what's good for society are not mutually exclusive. Our belief is that given the choice, people prefer to do business with companies that exceed their expectations so our goal is to establish that as a guiding principle from the start. While we won't always be able to exceed expectations, establishing that as our goal will ensure we do that more often than not and that behavior will reinforce itself benefiting the beaches and ocean we all care about.
If you care to share your thoughts or any constructive feedback,
please email beaches@BeachNecessities.com.