As someone who grew up near the ocean and went regularly, the beach has always been my "happy" place where I go to cut loose, have fun and just chillax. And I am confident there are lots of people who feel the same way. As such, I thought it would be an interesting adventure to start an online store focusing on the beach.
For beachgoers demanding affordable, quality and unique beach products, BeachNecessities.com reinvents the online shopping experience for the $15B+ US beach goods market. While many people equate the beach with the ocean, for others this could be a favorite lake, pond or river so our definition is any place you can dig your toes in some sand, go for a swim and just enjoy yourself.
Knowing that water covers ~71% of the earth's surface, we thought it might be a good idea to learn more about this magnificent resource and how we can sustain it given it sustains us, particularly as the global population continues to grow. In 2015 the world's population was 7.3 billion people and that is expected to grow ~16% to 8.5 billion by 2030 and another ~14% to 9.7 billion by 2050 according to the United Nations. That growth will absolutely strain the beaches, lakes, oceans, ponds and rivers around the globe, many of which are already stressed, so here are some things we can do now to minimize our impact.
It's our intention to ensure that the beaches where our products will be used will be there for future generations to appreciate and use. Call it enlightened self interest and to accomplish this we are making the commitment that an area of focus for the company, besides becoming profitable as soon as possible, will be on beach, lake, ocean, pond and river conservation to ensure these areas continue to thrive. And until we become profitable, we plan to make regular contributions to leading conservation organizations such as:
- Alliance for the Great Lakes
- American Rivers
- Center for the Blue Economy
- Lonely Whale
- Marine Conservation Institute
- Mission Blue
- Ocean Conservancy
- Ocean Health Index
- Surfrider Foundation
- The Ocean Cleanup
- World Oceans Day
because we fundamentally believe what's good for business and what's good for society are not mutually exclusive. Our belief is that given the choice, people prefer to do business with companies that exceed their expectations so our goal is to establish that as a guiding principle from the start. While we won't always be able to exceed expectations, establishing that as our goal will ensure we do that more often than not and that behavior will reinforce itself benefiting the beaches and water we all care about.
If you care to share your thoughts or any constructive feedback, please email firstname.lastname@example.org.